The beginning: a trip to the USA by a group of retailers

The MMM Club can look back over a history of more than 50 years. The founding of the club dates back to a trip to the USA in the early 1960s, in which a delegation of German retailers took part. The highlight: a four-day MMM seminar in Dayton/Ohio (large photo). That seminar with the fascinating Bernardo Trujillo (1920 -1971), a pioneer of modern retail, was the origin of the worldwide development of supermarkets and self-service department stores.

After they returned from the USA, the representatives of the sector agreed that there ought to be a similar platform for the exchange of experience in the German-speaking region too. The MMM Club was founded on 18 May 1962, and the 1st MMM Congress was held in 1963. Since then the MMM Club has grown continuously and enjoys a great reception.

...read more in the article by Theo Werdin (†2014), Honorary Chairman and founding member

Gerd Kaiser, Honorary Chairman and Chairman of the MMM Club from 1993 to 2013, on the club’s 50th anniversary in 2012